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Tickle & Hide

Clothing with alter ego

Property Donor: The GPT Group & UrbanGrowth NSW

Launched: 22 November 2012

Closed: 10 April 2013

about Tickle & Hide

UPDATE APRIL 2013: Tickle & Hide boutique has closed but Jodi is still making beautiful children’s clothes. Keep in touch via the blog or facebook.

Tickle & Hide offers an explosion of tutti-fruitti colour combos for reversible children’s clothes, modern patchwork quilts and drawstring playmats. Designed by Jodi Godfrey, with assistance from illustrator Anneliese Wild. “I make fun, high quality children’s clothing and quilts. I love bright colours and using clothing as a canvas to display beautiful prints. ”

Jodi Godfrey is married to Tim, with two young kids. “Depending on how much time I have and where life takes us, I want to become an academic historian, run a fabric co-op and live overseas. I started Tickle & Hide a little over a year ago, to finance my fabric addiction and drive to create. And it’s been such a great way to meet all kinds of creative people locally and around the world.”

What is the inspiration behind the name?

My shop, “Tickle & Hide: Clothing with Alter Ego” is named after Jekyll and Hyde and is a celebration of a child’s ability to be whoever they want without the lines we adults place between ‘real’ and ‘imaginary’. The clothes I make are versatile, reversible and fun, using only high quality designer cotton. In the Emporium, Anneliese and I are creating a comic book super hero theme. Lots of BAMs and POWs, rockets, capes, boots, all illustrated on the shop walls as a back drop for the bright mix of colour in the fabrics I choose.

What are you doing with the space?

How amazing to have 2 big windows letting so much light in! I’m really looking forward to inviting people into what has been in my head for so long, but which has been limited in its application online. I’ve loved selling my wares online, but in a bricks and mortar store, people can see, feel, experience my ideas so much more completely to on a computer or phone screen.

We asked Jodi what inspired her to be involved in Renew Newcastle?

I am so impressed and inspired by Renew Newcastle for its ingenuity. It’s such a creative solution and opportunity for urban centres.