Art and Apparel
Property Donor: The GPT Group & UrbanGrowth NSW
Launched: 14 April 2014
Closed: 10 March 2015
We are Mitch and Beth Storck, aka Horselove.
What do you do?
Horselove is a hand-printed art and apparel label. Designed and made by hitched duo Mitch & Beth, Horselove creates limited supply tees, sweaters, cut and sewn garments, art prints and stationary, often showcasing bold and offbeat prints. Horselove products are screen-printed and hand-dyed in our studio, making them limited and unique.
Mitch handles screen printing operations, illustration, design, and making sure we have a worthy playlist on the stereo.
Beth focuses on managing the studio projects, design and making original cut and sewn garments as well as re-worked vintage pieces for Horselove.
What inspired you to get involved in Renew Newcastle?
We’re proud to be a part of an initiative that is helping to keep our community creatively strong. We were inspired to get involved in Renew Newcastle as we felt it was the right time to let our label venture outside of our current home studio[s], and that this was a rare and transient opportunity that we didn’t want to miss.
What are you doing in your new space?
We produce screen prints, make frames, expose screens and print tees, sweaters, fabric, and art prints. We cut and sew some of our own limited-edition garments in-house from hand-screened yardage as well as re-working vintage and second-hand, one-off pieces. We also use the studio for product photography, illustration and design, marketing and packing our items to be shipped around the world.
Tell us about the space – what was its previous use?
From ‘hearsay’, the building was designed by Newcastle architects. Originally named the Royal Exchange Hotel, changing to the Duke of Kent in the 1930s. The building has beautiful exterior art deco features, with ravens and other scavengers floating around at eye level out the windows.
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