De La Force Creative
EXPERIENCE AND STORYTELLING AGENCY
Address: 23 Wolfe Street, Newcastle NSW 2300
Hours: By appointment
Property Donor: GPT/Urban Growth Group
Launched: 18 August 2015
Closed: 27 October 2015
Nick de la Force
m: 0437 567 922
e: [email protected]
RENEW UPDATE: Amy and Nick have moved on to a combined home/office in Newcastle and are also frequenting a co-working space in Sydney, so they’ve established a presence in both Newcastle and Sydney now, which is good.
“We’d like to extend our sincerest thanks to Renew Newcastle for the opportunity to launch our business in Australia, after a rockstar first 12 months operating in Europe. Renew provided us with exactly what we needed – an effective launchpad for small business success and we’re so incredibly grateful. For anyone missing us from Studio 23 on Wolfe St, feel free to get in touch with us through the website (delaforcecreative.com) in the interim as we expand our base from Newcastle and Sydney to Australia-wide. Thanks for everything, Renew, and Newcastle – keep on creating!”
Who are you?
We are DE LA FORCE creative, an experience and storytelling agency helping brands connect with customers and the community. We create unforgettable events and transformative content from Newcastle, Australia.
Managing Director Nick de la Force is our Events Lead and visual media specialist. After six years running Apple’s Events and Training program in Australia, leading Apple retailer Compu b sought his expertise in Ireland and the UK. A seasoned presenter, Nick has also interviewed such high-profile talent as Chris Isaak, award-winning photojournalist Ben Lowy, ‘Fight Club’ Producer Ross Grayson Bell and The Wiggles, as well as managed international documentary film festival Antenna.
Additionally, Nick is a professional photographer and videographer with 17 years experience. After working with clients like Tia Maria and Braun and launching a photography studio in Paris, he produced winner of the 2007 Atom Award for Best Instructional / Training Resource ‘Making Fantastic Short Films’. A mobile photography evangelist, Nick has taught iPhone photography workshops and advanced video production for Apple’s flagship Australian store in George Street, Sydney.
Nick leads all of our Event Management and Presenting, as well as Photography, Training and Video projects.
Creative Director Amy Black, meanwhile, is a Sydney-born, Newcastle-bred creative, and our Content Lead and marketing specialist. Her background in journalism and corporate communications has taken her from lead fashion, lifestyle and events writer at Sydney cool-hunting website The Agenda Daily to leading Apple in-house agency Creative Services across Australia, New Zealand and South East Asia – where she was responsible for product launch and sustaining communications and content strategy across 40+ markets.
Amy leads all of our Content Marketing – including Copywriting and Social Media – as well as Branding, Graphic and Web Design, and Marketing projects.
What do you do?
Events and content marketing are our game! We run everything from bespoke, curated talks, pop-ups and exhibitions to group and corporate functions and parties, even festivals. Our events focus wholly and solely on crafting fun, memorable experiences to surprise and delight – and we save you the hassle by promoting them with the winning content and marketing strategies we’re internationally renowned for.
In terms of content, we use tried and tested content marketing and storytelling techniques to pen the ultimate website copy, emails, blog posts, newsletters and social media, or more advanced projects like case studies and ebooks. We also offer outsourcing services for businesses looking to dip their toes into content and social without having to hire someone full-time. And of course we offer traditional agency services including photography, website design and videography, as well as corporate training and consultation.
What are you doing in your space?
Studio 23 (on Wolfe St, off Hunter St Mall), is currently a hive of creativity. Nick has just launched his photography and video training and workshop programs, so we’re open for one-on-one and corporate bookings throughout the week. He’s also running our signature event, Tricky MoPhos – a Newcastle mobile photography walking tour to get you Instagram and social media ready. Amy, meanwhile, is booked solid with content and website projects, on top of producing our signature content, creativentrepreneurs – a new series about venturing into the creative industries, as told by the people who made it happen. We’re also in talks with local groups to host and present a few new events centred around creative talks and art exhibitions, now that we have a venue (so if you know someone you think should be featured, let us know!). You can check us out on Facebook for all of our upcoming events… But more importantly, drop in and say hello!
What inspired you to get involved in Renew Newcastle?
We returned to Australia after a year of operating in Dublin, Ireland to relaunch DE LA FORCE creative in Amy’s hometown of Newcastle. She felt the city she’d left was very different to the one she’d returned to, and she was right – it’s an exciting time to be in Newcastle. There’s this buzz to the place, a city full of possibility, and we’re excited and proud to be contributing to its creative scene.
Renew Newcastle provided us with that rare opportunity to help businesses and startups like ours grow, and was exactly what we were looking for in terms of a cost-effective solution to relaunching a business off the back of an international move. Studio 23, our new location, has been perfect for kickstarting our events and training programs, giving us the space to create, innovate, and challenge and inspire ourselves and our clients every day. We’ve been incredibly lucky and are so thankful to Renew for all their support.
Tell us about the space – what was its previous use? Anything unique about it? Your response to the space?
The space was previously utilised by Renew Newcastle graduates Made by Ronnoco, who’ve done some amazing design work for businesses like One Penny Black, Good Eye Deer and Moneypenny in Newcastle. Ronnoco put a lot of love into customising the space – including a purple feature wall (to align with their branding) and a bespoke wood panel and corrugated iron reception desk!
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