Short occupancy for champions of opportunity
27 November 2017 | Posted in: News
How to build a body of work, a brand or a business in thirty days: an increasing number of Renew tenants are becoming the authors of this experience.
With the reality of a thirty-day vacancy notice made transparently known as part of the property license agreement, ambitious artists and entrepreneurs know to enter their space with unyielding dedication. The best opportunities often require an element of risk, and these Renew tenants have illustrated how accessing a space, although brief, can ignite nimble action.
Savant Apothecary in five weeks:
When Kylie Myatt received the keys to her Emporium shopfront space, she was well aware of the temporary nature of her arrangement. Having already had her eyes set on one day gaining a commercial space within the King or Darby Street precincts, Kylie treated her Emporium tenancy as an incubation period for her boutique skincare business.
Through a mindful approach to her social media marketing and a meticulous eye for shop fit-out and design, Savant Apothecary would gain the word-of-mouth that built her a firm customer following. The bespoke business became so successful over her five week Renew tenancy that the Junction Fair pursued Kylie to take a tenancy, following the announcement of The Emporium closure. From the sales and exposure created in her Renew space, Kylie was encouraged to take the next step with her business and sign the rental agreement for her new commercial space.
“I just knew when I started with Renew to give it everything I had” Kylie recalls,
“It just really gave me confidence. To go from the Olive Tree Markets to a shopping centre in one go – I don’t think I could have done it”
Today, Kylie continues to run her sought after beauty and skincare business in the Junction Fair shopping centre where her dedicated customer base continues to flourish.
Mel O’Dell in six weeks:
In the amount of time some might take to set up their studio space, multidisciplinary artist Mel O’Dell produced a comprehensive body of work that she exhibited over the This Is Not Art (TiNA) festival long weekend. The showcase of her new material included a collaboration with local boutique fashion label Chinchen St, where exclusive garments were sold to patrons of TiNA and other local festival events.
“Having a space away from the home to dedicate to my art… that in itself inspired my work” Mel explained.
Through the devoted art-making that took place in the six-week period, Mel gained an increasing confidence in her work as she continued to establish a considerable presence within the local creative community.
Mel is enthusiastic about the future of her career as a multi-faceted creative practitioner. Having now connected with new arts space Hudson Street Hum, Mel plans to lead a series of workshops exploring artistic process and the meditative qualities of fine art-making.
Nookstore in eight months and two spaces:
After six months activating their Hunter St mall space, independent street-wear retailer Nookstore quickly became recognised as a brand offering something exclusive to the public. Nookstore’s closure and subsequent re-opening in their second Renew space was supported by a fast-growing, subcultural following.
When they received notice to vacate two weeks into their second space that they decided to take on a permanent position within the mall through a commercial lease.
“It’s pretty cliché, but you just have to make the most of it” said Nookstore owner, Brodie Bannerman.
“It grew naturally but you still have to put the work in behind it. You need to make it sustainable”.
Continuing to work by this sentiment today, Brodie and the rest of the Nookstore team have recently expanded the business through the opening of a second pop-up store in Byron Bay. With the local flagship store continuing to serve a repeat market, creative enterprises like that of Nookstore are what provide the inner-city with a point of destination.
SUBSCRIBE FOR UPDATES
For the latest news, events, exhibitions & opportunities to participate sent direct to your inbox each month.