Renew Newcastle project and creative agency Rollingball were invited to partner with local agency, ArtBeat, to produce The Civic’s 2013 season TV commercial (TVC).
April Howard, Managing Director of Rollingball, explains, “To be honest, being asked to help showcase the theatrical heart of the city was a project we relished. The Our Theatre campaign is all about recognising and celebrating the Civic Theatre as the hub for performance in the city, it’s about inviting people to go to the theatre or come back, if people haven’t indulged themselves for a while.”
The approach was to represent the preparation and anticipation that precedes every performance and after viewing the Director’s cut of the commercial we think they were successful capturing those feelings of excitement at watching live theatre.
There are 21 diverse performances scheduled to tread the boards of the Civic Theatre in 2013. Fro details on season tix head here.
Congratulations to Rollingball on their successful collaboration.